Full-sugar soft drinks being sold at same price or cheaper than sugar-free versions, study finds

The authors said it was evident customers were not being charged extra for high-sugar drinks in supermarkets despite the introduction of the sugar tax.

Full-sugar soft drinks are being sold at the same price or even cheaper than their sugar-free alternatives despite the imposition of a sugar tax, a new study has found.

The Sugar Sweetened Beverage Tax (SSBT) was introduced in 2018 with the aim of encouraging consumers to make healthier choices. However, it has emerged customers are not being charged extra for high-sugar drinks in many supermarkets.