World's largest broadcasters push for EU regulations on smart TV assistants 

The letter argues that big tech companies have growing control over the operating systems of smart TVs and voice assistants. File picture

The world’s largest broadcasters have pushed for the EU to enforce its toughest regulations against virtual TVs and smart assistants built by Google, Amazon, Apple, and Samsung.

The call came in a letter from the Association of Commercial Television and Video on Demand Services in Europe (ACT).