RSA spent €975k on ad campaign that was labelled 'ableist' and 'offensive' 

The advert depicts a young driver who has been banned from driving being carried on the shoulders of his friends, girlfriends, and mother with the tagline ‘lose your licence, lose your independence’.

The Road Safety Authority (RSA) spent just over €975,000 on a recent advertising campaign that was heavily criticised and described as “ableist” and “offensive”.

Documents released under the Freedom of Information Act show €360,000 alone was spent on the production of a television advert for the controversial “Lose your licence, lose your independence” campaign.