Watchdog rules Pippa O’Connor's 'misleading' Instagram story was not labelled correctly

Pippa O’Connor has recently launched a new beauty brand Poco Beauty. File picture: Chani Anderson

Ireland’s advertising watchdog has upheld a complaint made against Pippa O’Connor over the labelling of an Instagram story promoting her own beauty products.

This complaint is one of 16 upheld by the Advertising Standards Authority (ASA) in its latest bulletin, which again features multiple complaints made against social media influencers over the labelling of their content online as advertisements.