Study reveals paying people to quit smoking would be cost effective

Financial incentives would see people who managed to quit smoking for 12 month rewarded with €400.

Offering financial incentives to stop people smoking would be a cost-effective method of getting people in Ireland to give up tobacco products, according to the results of a new study.

The research estimated that financial incentives to stop smoking (Fiss) programmes could get 10,000 individuals to give up smoking for as little as €2m, with each person who managed to quit smoking for 12 months to be rewarded with €400.