Road Safety Authority launches campaign as road deaths for the year so far go past 100

The ads will run around the clock, but they will appear more between midnight and 6am, which data shows has become a period of increased risk on our roads over the last 18 months. File picture

The Road Safety Authority (RSA) has launched a new campaign to raise awareness of dangerous behaviours on the roads as the number of deaths reached 102 — 15 more than for the same period last year.

The audio campaign tackles speeding, drink-driving, distracted driving, not wearing seatbelts and drug-driving, and will run on radio, podcasts and other digital channels until the end of August.