Zero-alcohol ads and sport sponsorship 'may be breaking the law'

Alcohol Action Ireland says the alcohol industry may be getting around laws aimed at protecting children by advertising the zero-alcohol variant of their brands. Stock picture: Ian Rolfe/Alamy 

The Department of Health or the HSE should take legal action to test if the alcohol industry is circumventing laws aimed at protecting children through its marketing of zero-alcohol products, a charity has said.

Alcohol Action Ireland (AAI) said these products use the same logo and trademark of the parent alcohol brand and claim this breaches Irish health legislation.