Ban on TV and radio ads for alcohol before 9pm to come into effect in January 2025

'The broadcast watershed provision aims to reduce children and young people’s exposure to advertisements for alcohol products,' a Department of Health spokesperson said. Picture: Johnny Green/PA Wire

A new watershed on alcohol adverts that will see them banned during the day will be brought in in January 2025, the Department of Health has confirmed.

The latest enactment of provisions of the Public Health (Alcohol) Bill will bring strict advertising rules on TV and radio that will change the time adverts for beers, wines, and spirits could be shown.