'Risk of death or serious harm' from baby self-feeding pillows, CCPC warns

A self-feeding pillow is designed to hold a bottle, keep it in the baby’s mouth and free up the parent’s hands, allowing the baby to feed themselves. Image: CCPC

Parents have been warned of a “risk of death or serious harm” to infants, as the consumer protection watchdog announced an immediate ban on the sale of baby self-feeding pillows.

The Competition and Consumer Protection Commission (CCPC) said  self-feeding pillows put children at risk of choking or aspiration pneumonia.