People believe in tackling climate crisis - but aren't willing to change personal behaviour

While scientists and environmental activists have long pointed the finger at pollutant industries for global emissions rising, they have also consistently said that rampant consumerism is also a major factor. File photo: Larry Cummins

While most Irish people believe in being more environmentally friendly and want to tackle the climate crisis, that is not matched by a willingness to change personal behaviour to do so.

That is according to new research from Permanent TSB and data analytics and brand consultancy firm Kantar. They surveyed more than 1,000 adults prior to the recent United Nations climate change summit Cop26 in Glasgow, where world leaders made a range of pledges to tackle spiralling global emissions.