New food project tracks sustainability from farm to supermarket shelf
Jack Hamilton, chief executive of Co. Down-based vegetable producer Mash Direct, pictured with his mother Tracy. Mash Direct has already adopted the Foundation Earth scoring system. File Photo Pacemaker Press
What if, the next time you checked the calories, sugar, or fat content on a food label in the supermarket, you could also see how sustainable its journey to the shelf was?
Foundation Earth is an independent, non-profit organisation established to issue front-of-pack environmental scores on food products. The brainchild of late Northern Irish food entrepreneur Denis Lynn, Foundation Earth already has its labels on pilot products here in Ireland.
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