‘Man Tan’ campaign appeals for men to get serious about skin cancer

Breakthrough Cancer Research is launching a fun new campaign today calling on male outdoor sports people and workers to get serious about skin cancer, as stats show that these are some of the biggest risk groups.

A light-hearted campaign highlighting how men working or enjoying sports outdoors achieve a ‘Man Tan’ is hoping to raise awareness of being ‘SunSmart’ and reduce the risk of skin cancer, which kills more men than women in Ireland every year.

The campaign by Breakthrough Cancer Research, in association with Healthy Ireland’s SunSmart initiative, is appealing to male golfers, cyclists, runners, watersports enthusiasts, GAA, soccer, and rugby players, farmers, and construction and other outdoor workers to take extra precautions against the sun to reduce their risk of skin cancer.