Adverts watchdog to review use of ‘unlimited’

The Advertising Standards Authority of Ireland (ASAI) is to review the use of the word ‘unlimited’ when it comes to advertising mobile phone and broadband data plans which have so-called ‘fair use policies’.

Offering seemingly unlimited data or broadband packages has become more common in recent years, but all of these are subject to ‘fair use’ limits. Exceeding these caps can often result in expensive bills for customers.