Naomi Campbell has been announced as the new face of Newbridge Silverware

Newbridge Silverware today announced international supermodel Naomi Campbell as the new face of its brand.

The news was releaved at a press conference at the Merrion hotel in Dublin, in which Naomi herself was in attendance.

The world famous supermodel will work with famous Irish brand to launch its ‘little blue box’ campaign and to promote its new and existing collections over the next two years.

Finally the big reveal! We give you @NaomiCampbell ! #NSBluebox pic.twitter.com/rcI4QNhZeS

— Newbridge Silverware (@newbridgesilver) September 8, 2015

Speaking at the launch today William Doyle, CEO, Newbridge Silverware said: “We are delighted to today reveal Naomi Campbell as the new face of Newbridge Silverware. As one of the most beautiful and recognisable faces in the world, Naomi embodies grace, style, beauty and strength and is the ideal fit for us.

“Working with Naomi, we want to take our brand to a new level and continue to grow our appeal both in Ireland and internationally.”

Ms Campbell also expressed her excitement: “I am thrilled to be here in Ireland for this announcement. When I was initially approached by William Doyle and his team, I was instantly intrigued by the Newbridge Silverware story.

“I was fascinated by the company’s heritage having evolved from a premium cutlery manufacturing business to one of Ireland’s biggest jewellery and homeware brands”.

It is also believed that Naomi pre-recorded an interview with Ryan Tubridy for this Friday’s Late Late Show.