New app 'eliminates need to carry loyalty cards around'

A new app which promises to eliminating the need to carry plastic loyalty cards has been launched today for the Irish market.

Aimia, the makers of the Cardtrix app, say it supports all major retail loyalty programmes in Ireland, including Tesco Clubcard, Dunnes Stores, Boots, SuperValu, Brown Thomas, Eason’s, Arnotts, Debenhams, Nandos, Costa Coffee, Topaz, Applegreen and Intercontinental Hotel Group (IHG).