Ask.fm hires safety experts to prevent bullying on website

The CEO of the company behind ask.fm says "anonymity with responsibility" is a key principle for them.

The firm announced earlier this month that its moving from Latvia to the ask.com European headquarters in Dublin.

In an interview with the Irish Times today, Doug Leeds says that there is a "misconception" that anonymity means users cannot be identified.

He says they have hired the "best safety experts in the world" to ensure a bully-free online environment.