Tourism Ireland launch social media campaign for The Gathering

Tourism Ireland have launched a brand new social media campaign as part of 'The Gathering 2013' to target their 1.25 million Facebook fans across the world.

Greening Season 2013 will target 13 different markets and is expected to reach up to 250 million people around the globe.

The campaign involves two different Facebook competitions through which a trip to Ireland can be won for the lucky entrant and their friends and family.