IFA condemns Superquinn for low cost veg

The Irish Farmers Association has condemned the price promotion on a number of vegetables in the Superquinn supermarket chain as a 'reckless marketing exercise''.

Kyrle Allen, IFA Field Vegetable Committee Chairman says the move is 'extremely insensitive' at time when the IFA says farmers nationwide are trying to come to terms with one of the worst growing years in recent memory.