‘Traffic bottlenecks a challenge’ for Wild Atlantic Way

‘Traffic bottlenecks’ are developing on the Wild Atlantic Way tourist route in peak season. Fáilte Ireland has said long delays and capacity issues are “negatively affecting the visitor experience”, according to an internal brief.

The documents, prepared for senior management, explain how the tourism agency hopes to send visitors further inland to take pressure off the busiest routes.

Described as a major challenge, in the brief for management, Fáilte Ireland said they needed to make sure they could “future-proof [their] hero asset”.