Nissan falls foul of advertising watchdog

Car manufacturer Nissan has been told by Ireland’s advertising watchdog to stop running a cinema advertisement showing a girl standing up to her brother’s bully.

Five complaints were received by the Advertising Standards Authority of Ireland about the advertisement for the Nissan Micra.

The ASAI said the advertisement should not appear in its current form again because the message was that violence could be used to resolve the issue and that it is an appropriate response to bullying.