‘Shrinkflation’ hits thousands of supermarket products

Thousands of products on supermarket shelves are coming in smaller packages, despite prices remaining the same, according to a new report.

A study conducted by the UK’s Office of National Statistics (ONS) has found that 2,529 products had decreased in size between January 2012 and June 2017 — with many of these products also on sale to Irish consumers.

The ONS describe the changes as “shrinkflation” and say most of the reductions are in food packaging, particularly sweets and chocolates.