Basket case: How consumers’ food shopping experience is changing

The traditional once-a-week ‘big shop’, long associated with the Irish consumer, appears to be changing as are the products and foods we buy, meaning stores are scrambling to cater for our altered tastes and shopping desires, writes Niamh Hennessy.

TRADITIONALLY, keeping the fridge full and the cupboards stocked involved a big shopping trip to the supermarket every week.

The days of the ‘big shop’ however seems to be over for many shoppers. Perhaps spurred on by tighter times consumers are looking for value more than ever before.