Tesco cuts sugar in own-brand drinks by 20%

Supermarket chains and retailers have been urged to follow Tesco’s example by providing and promoting lower-sugar soft drinks on their shelves.

The message from obesity expert Professor Donal O’Shea follows the chain’s completion of a five-year plan to reduce the sugar content in all Tesco-branded soft drinks.

It also coincides with renewed government efforts to promote good diet and lifestyle through new healthy eating guidelines, being promoted online and through health professionals and schools.