Domestic violence campaign focuses on bystander

A national awareness campaign that focuses on the bystander’s role in reducing the incidence of domestic and gender-based violence will be launched today by the Tánaiste and Minister for Justice and Equality, Frances Fitzgerald.

The campaign, an integral part of the second National Strategy on Domestic, Sexual, and Gender-based Violence 2016-2021, will emphasise that more than 300,000 people in Ireland have experienced domestic abuse at some point in their lives.

Cosc, the National Office for the Prevention of Domestic, Sexual and Gender-based Violence, worked with advertising agency Cawley NEA/TBWA and communications firm PHD to develop and implement the campaign.