United forces as local authorities combine to promote a safe winter

A media campaign in Limerick brings together An Garda Síochána, the HSE, and the local authority in a bid to combat road deaths, improve mental health, and keep communities safe.

Running for the next three weeks, the pilot project focuses on a different theme weekly during winter.

Road safety for drivers, cyclists, and pedestrians is first on the agenda. Voiced by professionals dealing with road crashes on a daily basis, the ads highlight the impact accidents have on people and communities.