Sales of Jk Rowling's ‘Cursed Child’ prove magic

Given wizardry is her forte, it comes as no surprise that JK Rowling’s particular brand of magic has extended to sales of a script inspired by one of her stories — Harry Potter and the Cursed Child Parts One and Two has become the fastest-selling script of all time.

Sales of Jk Rowling's ‘Cursed Child’ prove magic

To add to her fantastical achievements, the play is also the fourth fastest-selling title of all time, surpassed only by — yes, you’ve guessed — the last three entries into the Harry Potter series: The Deathly Hallows, Order of the Phoenix, and The Half-Blood Prince.

Almost 850,000 copies were shifted in the first week alone since it was published at midnight on July 1, generating sales of over €10m. Riddikulus!

The script, written by Jack Thorne and based on a story by JK Rowling, John Tiffany, and Thorne, shot straight to number one in the UK and Ireland, selling over 35,000 print copies here in its first week.

“This is way beyond our most optimistic expectations and is testament to the passion readers have for JK Rowling’s Wizarding World, as well as to the amazing reception the play itself has had,” said David Shelley, chief executive of Little, Brown Book Group.

The play opened at the Palace Theatre in the West End on July 30 to rave reviews. At midnight on July 31, the special rehearsal edition of the script was published containing the complete script, including stage directions, used by the original West End production during the play’s preview period.

The special rehearsal edition will be available for a limited time, to be replaced by the definitive edition early in 2017.

The play’s London run has already been extended and tickets sold out in a day. A new booking period will be announced later this year for performances beginning December 13. The play has already broken box office records.

Separately, a first edition copy of Harry Potter and the Philosopher’s Stone containing a rare error is expected to fetch up to £20,000 when it goes on sale.

The edition is one of only 500 hardback copies printed which contains the mistake on page 53 of the repetition of “1 wand” in Harry’s list of school supplies for Hogwarts, which was removed in subsequent editions.

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