'Breastfeeding welcome here' sign launched to help normalise act in public

A ‘breastfeeding welcome here’ sign has been launched to help normalise breast-feeding in public.

'Breastfeeding welcome here' sign launched to help normalise act in public

A consortium including cafes, restaurants, pharmacies, shopping centres, and professional bodies have vowed to display the sign prominently.

The welcome sign was developed by the First 1000 Days, a movement led by Danone Early Life Nutrition to help change Irish attitudes to breastfeeding in public.

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