Heineken chief: Drinks firms morally obliged to make it ‘uncool to be drunk’

The head of Heineken in Ireland has said alcohol suppliers have a moral obligation to make it “uncool to be drunk”, adding that she does not “give a shit” if her stance gets her fired from the company.

Heineken Ireland CEO Maggie Timoney made the comments at the annual conference of retail industry magazine Checkout in the Mansion House in Dublin.

Addressing the conference, Ms Timoney said that those in the alcohol industry “are not the most beloved” in the media.