Rory McIlroy’s assets worth €400m

The new firm that operates the business affairs of four time golf major winner Rory McIlroy has placed a whopping book value of €400m on assets associated with his brand.

Rory McIlroy Management Services Ltd, trading as Rory McIlroy Inc, was established towards the end of 2013 by McIlroy as part of the golfer’s expensive break from Conor Ridge’s Horizon Sports Management.

The split from the Dublin firm cost the Northern Ireland golfer in excess of a reported $25m in an out-of-court settlement in Dublin earlier this year.