Calls to scrap outdoor ads for alcohol as a third of secondary school children went binge drinking in the past month

A third of secondary school children have engaged in binge drinking in the past month, including almost a quarter of teens aged 13 to 15. A new study on youth drinking and the impact of marketing on their alcohol habits also found almost three-quarters of the 686 teenagers surveyed said they intended to drink when they reach 18.

Nine out of 10 children are being exposed to alcohol advertising weekly and half of all children see four or more advertisements for alcohol every day.

The findings have led to a call for outdoor alcohol advertising to be scrapped and for new rules to come in to play regarding online and broadcast marketing.