Sky announces ultra HD in effort to ‘re-imagine TV’
The company yesterday announced the launch of Sky Q, its new home entertainment system that will, among other features, allow viewers to watch sports, films, and other programmes in 4K definition, which has the capacity to broadcast images at four times the resolution of high definition.
Sky Q will see a number of products available to viewers, including a new “plug and play” box giving wireless access to Sky Q in other rooms in the home without running cables from their dish and a hub which uses in-home electrical wiring as well as wifi to communicate with Sky Q boxes.
It also turns the boxes into wifi hotspots, giving customers a stronger signal throughout their home.
Use the power of #SkyQ to let TV flow seamlessly across your screens. Find out more https://t.co/BM9KZTAJ5T pic.twitter.com/DAoCXkjWTU
— Sky Ireland (@SkyIreland) November 18, 2015
A Sky Q app for tablets will allow viewers to take recordings with them and watch live and on demand content on the go.
The system will enable viewers to watch different content simultaneously on five screens around the home at once while recording up to four other channels.
The main Sky Q box will have 2TB space for recordings.
A brilliant new way to experience TV. Discover #SkyQ at https://t.co/BM9KZTAJ5T pic.twitter.com/rGw5PxrGco
— Sky Ireland (@SkyIreland) November 18, 2015
Speaking at the launch in London yesterday Sky’s chief executive Jeremy Darroch said that the developments were “a brilliant new way for customers to experience TV on their terms”.
“We wanted to re-imagine TV so that it’s flexible and seamless across different screens and to put a huge choice of entertainment at their fingertips.
“We think customers are going to love Sky Q and the great news is that it will get even better with much more to come in the future,” he said.
On #SkyQ, Group Chief Executive Jeremy Darroch, commented: pic.twitter.com/lat2MV3e9h
— Sky Group (@SkyGroup) November 18, 2015
Sky said the new service will be available in early 2016, with pricing to be announced closer to launch.
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