Music to the ears: live radio thrives despite streaming

Despite competition from on-demand music and streaming services, nine out of 10 Irish people still listen to live radio every day.

Commission by the Independent Broadcasters of Ireland (IBI), the first comprehensive research of the audio landscape in Ireland has found that 91% of Irish people listen to the radio every day, with radio listening outstripping other forms of audio between 7am until 7pm.

In a typical day, more time is spent listening to live radio than any other form of audio (54.3%). This followed by own music (21.5%), You Tube for music (9.3%), streamed music (8.6%) and listen back radio (6.3%) Access to news and information (27%), music (29%) and companionship (16%) were the main attractions for radio.