VIDEO: Google Revamps Logo to Reflect Increasing Shift to Mobile

Google Inc. is changing its logo and identity, reflecting a digital world centered on mobile devices.

The new logo uses a simpler sans serif while still retaining the four colors - red, blue, yellow and green - for the name "Google," the company said in a blog.

The changes, which will extend to other ways the company shows its brand, are to make it easier to identify the search giant on the smallest of screens.