US travel show to put Irish food and drink on the map

A renowned travel and adventure show which broadcasts to millions of people across the US has been touring Ireland this week.

US travel show to put Irish food and drink on the map

The Road Less Travelled, presented by explorer and adventurer Jonathan Legg, is watched by a collective audience of up to six million.

Travelling on an itinerary designed by Fáilte Ireland, the episode for the upcoming fourth season of the show will showcase Irish food and drink along with some new and unusual experiences on offer across the country.

While in Ireland Jonathan and his production crew visited Dingle Cookery School and cooked with Ballymaloe Cookery School chef, Rachel Allen.

The show also looked at the distilling of Irish whiskey like Jameson, Tullamore Dew and the Dingle Distillery, as well as experiencing Ireland’s emerging microbreweries.

Commenting on the visit, Mr Legg described Irish food as something which “immediately impresses”.

“After speaking with some of the country’s top chefs I understand why. Irish chefs are taking real pride in locally sourcing their food and the quality of the ingredients comes directly from the quality of the land on which it was farmed or raised. The butter, steak, and cabbage jump to my mind as the best I’ve ever had,” he said.

Fáilte Ireland’s head of publicity Ciara Sugrue said the US show provided Ireland with a publicity opportunity that would rival any traditional marketing drive.

Each episode is broadcast across a number of popular channels including National Geographic, TLC, History, Travel and Escape, Travel and Adventure and Outside Television.

Meanwhile, the Restaurants Association of Ireland (RAI) has launched the search for Ireland’s premier foodie destination

The ‘Foodie Towns 2015’ competition will see towns and communities from all over the country battle it out to be named Ireland’s top town/destination for a foodie experience.

The competition, which is in its second year, is now separate to the Irish Restaurant Awards due to its success last year. The ‘Foodie Town of Ireland’ award will recognise a town and/or destination that actively promotes itself through joint promotional activities.

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