ISPCC backs age restrictions for videos

The ISPCC has welcomed a UK scheme to put age restrictions on music videos and called for other countries to adopt similar measures.

The British Board of Film Classification pilot scheme saw videos from UK singers like Ellie Goulding and Dizzee Rascal rated during a pilot scheme to rate and place age restrictions on online music videos.

Sony Music UK, Warner Brothers UK and Universal Music UK co-operated with the board and online platforms YouTube and Vevo to develop the government-backed ratings system, which is now to be made permanent and extended to independent music labels.