Pain of stigma ‘a reality’ for people with dementia

The Alzheimer Society of Ireland has launched a campaign to address the stigma that adversely affects thousands of people living with dementia and their carers often preventing individuals from seeking or sharing a diagnosis.

The nationwide campaign, entitled Forget the Stigma, will continue until the middle of this month and urges the public to sign up to a simple, three-step challenge to fight stigma.

The challenge involves learning the facts of the condition, listening and empathising, and linking in with those with dementia to prevent isolation.