Welcome to Ireland, LGBT holiday destination

Ireland has been positively rebranded as a welcoming LGBT holiday destination and there will be a huge boost for the hotel industry thanks to the gay marriage referendum, the head of Tourism Ireland said.

Niall Gibbons said LGBT tourists were typically wealthy and travelled a lot, presenting a lucrative opportunity.

“The referendum publicity was absolutely incredible. I thought it would be good, but it was beyond our wildest dreams: to be on the headline piece of every main news channel in all our main markets. Generally you only get that for the wrong reason. But to have it there for the right reason was fantastic.