Eye-tracking technology maps shopping habits

Women aged 18-34 are more likely to be impulse buyers while more than a third of all unplanned purchases are sweets or chocolate.

Research on the shopping habits of customers in convenience stores shows that they spend €8.30, on average, every time they enter a shop. Around €3.18 of the spend is attributed to impulse buys.

The study used a combination of eye-tracking technology and interviews to determine the shopping habits of 200 shoppers at convenience stores across Dublin. They were asked to wear eye-tracking glasses which measure point of gaze, length of gaze, and eye-pupil fixation.