Consumers want clear ‘country of origin’ label

Just one in 10 shoppers believe the country of origin labelling in Irish shops and supermarkets is clear.

According to a survey carried out by Love Irish Food, a total of 95% of consumers here like to see “country of origin” labelling on all grocery food and drink produce sold here, with just 11% stating they felt such labelling was currently sufficiently clear.

Apart from a minority of food products such as beef and fish, there is no legislative requirement to show country of origin on made/processed grocery food products, unless its absence might mislead consumers as to the true origin of the product.