Consumers want clear ‘country of origin’ label

Just one in 10 shoppers believe the country of origin labelling in Irish shops and supermarkets is clear.

Consumers want clear ‘country of origin’ label

According to a survey carried out by Love Irish Food, a total of 95% of consumers here like to see “country of origin” labelling on all grocery food and drink produce sold here, with just 11% stating they felt such labelling was currently sufficiently clear.

Apart from a minority of food products such as beef and fish, there is no legislative requirement to show country of origin on made/processed grocery food products, unless its absence might mislead consumers as to the true origin of the product.

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