New York gets a taste of Supermac’s after giant snack box takeover

It’s a feast for the eyes for many a New Yorker as fast food chain Supermac’s think outside the snack box for their new marketing campaign.

This week, the restaurant giant teased the taste buds of millions of people wandering around New York City by slapping up mouth-watering advertisements on billboards and signs in Times Square.

In what has to be the most ambitious advertising campaign to come out of Ireland in recent years, the traffic-stopping ad invites potential tourists to Ireland, asking them to “come for the scenery, stay for the food”.