Aviva send 'insensitive' text message to grieving parents

Health insurance provider Aviva is in hot water after sending insensitive material to the parents of two deceased children.

The company, which has since apologised profusely for the mistake, sent a text to the couple which offered them a special deal on insurance for their kids.

Tony and Mary Heffernan say they informed Aviva of their children’s deaths “ages ago”, yet received the marketing ploy in spite of this.