We have broken no laws with price adverts

Dunnes Stores has insisted it has broken no laws in relation to how it ran a price-advertising campaign in its stores.

Rival German discount giant Aldi has engaged in a “very Jesuitical exercise” in alleging a combination of banners, “bus stops”, and shelf-edge labels breached laws on comparative advertising, said Michael Howard, counsel for Dunnes.

Aldi was also wrong in arguing the burden of proof was on Dunnes, not Aldi, to back up claims of misleading or unlawful advertising, he claimed.