The BBC star literally put his own stamp on his favourite New Zealand wine by personally treading on handpicked organic grapes on his show earlier in the year for the new line of Graham Norton wine.
The 51-year-old, who has just returned to London from his annual summer break in West Cork, has long professed his love for his favourite organic white wine which gets handed to guests on his famous red couch.
Its makers, Invivo, have now teamed up with Norton to produce his own line of sauvignon blanc, with all of the profits going to the Elton John Aids Foundation.
He tweeted his delight yesterday at the arrival of his new memoir, The Life and Loves of a He Devil, and his own special edition wine. “Happy days at Norton Towers. My book and my wine have both arrived!”, he tweeted to his 847,000 followers.
The winemakers revealed how they teamed up with Norton to thank him for his support over the years. They flew a small container of handpicked organic grapes from the Wairau Valley in Marlborough on a 20,000km round trip from New Zealand to London back in April for him to stamp his mark on it.
“We had to get the grapes to Graham in perfect condition, so speed was everything,” said Invivo co-founder Tim Lightbourne. “So that meant a helicopter trip from the vineyard to a connecting plane, then on to London.”
From London, the winemaker took a black cab to the London studios, where the star rolled up his trouser legs and personally trod on the still-perfect grapes.
Less than 24 hours after landing at Heathrow, the grape juice was on its way back to New Zealand, where it was reunited with the rest of the juice from the vineyard block that makes up Norton’s signature sauvignon blanc.
The wine — complete with unique GN signature label — is on sale now.
Meanwhile, The Life and Loves of a He Devil is set to be released later this month. The presenter, who grew up in Bandon, Co Cork, is set to go on a tour of Britain as part of the launch of his second memoir.