Savvy shoppers help discounters raise market share

Hard-pressed families are flocking to Aldi and Lidl as the discount stores continue to increase their share in the Irish market.

The pair are enjoying record levels of market share over recent months — 8.5% and 8.3% respectively, up from 7.4% and 7.5% last year.

The increases are revealed in the latest supermarket share figures for Ireland from Kantar Worldpanel, and relate to the 12 weeks ending September 14.