Plain tobacco packaging ‘a success’

The tobacco industry will mount a ferocious attack on Ireland’s plain packaging plan, a leading Australian academic has warned.

Mike Daube played a pivotal role in the introduction of plain packaged cigarettes in Australia in December 2012.

Prof Daube, a key figure in the international anti-tobacco lobby since the early 1970s, said he had never seen an attack by the industry as ferocious as it had been on plain packaging.