Penny pinchers: Dublin tops the poll as the most ‘value-conscious’ county

Cavan people’s reputation for being overly frugal has been challenged by a survey that reveals Dublin is the most "value-conscious" county in the Republic.

The survey of 1,000 adults by Proctor & Gamble also discovered that 57% of women would prefer a clean home to a romantic night-in with their partner, compared to just 35% of men.

The P&G research reveals that meal times are the most valued moment Irish adults spend with their family (48%).