Mrs Brown saves box office as cinemas take hit during summer

An unlikely alliance of a foul-mouthed Dublin stall holder and a rag-tag group of intergalactic outlaws have joined forces to save Irish cinemas this summer.

While Tinseltown is reeling from word that the summer’s US box office take is its worst in eight years, there are no such concerns on this side of the Atlantic where both Mrs Brown’s Boys D’Movie and Guardians of the Galaxy have combined to boost the number of movie-goers flocking to cinema screens.

While industry analysts Rentrak have revealed that this summer’s US box office takings have been the lowest since 2006, marketing company Wide Eye Media say that Irish cinema admissions are up by 1% on last year for the period of January-July 2014.