Glitzy mix as TV3 targets ratings winners

If last year’s new TV and radio schedule launches were dominated by RTÉ’s shadow-boxing with Newstalk over the Pat Kenny affair, fast forward 12 months and another station is throwing just as many shapes in a bid to defend its position.

TV3 launched its latest plan to take control of the Irish television market yesterday with the station’s usual mix of glitz, glamour and just a little pouting, to the fore.

However, despite flexing its broadcast muscles as fresh competition steps into the ratings ring, there was still a hint of anxiety in the air.