Moll’s Gap, between Killarney and Kenmare, is featuring prominently on ads dotted around Paris and other major cities in France.
Tourism Ireland has teamed up with one of the main online French travel agents — Go Voyages — for its largest-ever joint promotional campaign in that country.
Hundreds of billboard ads have been put up, grabbing the attention of commuters with spectacular images of the Wild Atlantic Way and promoting attractive offers for weekend breaks here.
The campaign runs until mid-May. France is one of Ireland’s top four tourism markets, delivering about 439,000 visitors last year.
According to Séverine Lecart, Tourism Ireland’s e-marketing executive in France, 2013 was a record year for French people holidaying in Ireland and a substantial rise in inquiries and bookings is being reported for this year.
More than 19m potential French holidaymakers have seen advertising for Ireland this spring. TV ads have been airing around prime time shows on popular channels like TF1, France2 and France3, as well as on satellite channels.
There are also co-operative campaigns with carriers, including Irish Ferries, Brittany Ferries, Aer Lingus, Ryanair and EasyJet, to promote flights and ferry services to Ireland.
Tourism Ireland recently unveiled a strategy to grow visitor numbers from France and Germany over the next three years. The plan aims to increase the number of French visitors by 17% to 512,000 by 2016.