Paddy Power told Pistorius ad ‘pushing boundaries’

Paddy Power has been warned by the Advertising Standards Authority of Ireland that many members of the public do not appreciate or accept the level to which the bookmaker seeks to “push the boundaries” in its media campaigns.

The warning came as ASAI upheld a complaint against Paddy Power’s advert in relation to the Oscar Pistorius murder trial.

The advert, which was reproduced both online and on its website, showed an Oscar statuette with the face of the South African athlete. Alongside that was written: “Oscar Time. Money back if he walks. We will refund all losing bets on the Oscar Pistorius trial if he is found not guilty.”